FMA542 : Publicity and arts promotion / Faculty of Film, Theatre and Animation

The publicity and arts promotion introduces students to the principles of communication in art industry. This courses emphasizes an understanding and demonstration of the Publicity in its simplest form is the means of conveying information to the general public through the media. The information being publicized could be news, awareness about a product and services. Throughout the course the students will also learn the process of creating awareness of new art products and finding the appropriate market for a product or service for promotional matters. By the end of course, students are hope to understanding and the skill to analyze all aspects of the publicity and arts promotion such as advertising and discounts used in product or service to a particular market.