FFM242 : Promotion and publicity / Faculty of Film, Theatre and Animation

This course introduce students the basic modules of publicity, marketing and promotion for arts products. This courses emphasizes an understanding of the Surrounding influence students to create and deliver effective and efficient publicity and marketing to get audience. This courses emphasizes an understanding of the communication process of publicity and promotional as well as the role of publicity and promotion in society. Throughout the course the students will also learn the point of publicity and promotional marketing strategy planning, creative and critical analysis and audiences behavioral.