IKOBANA Sdn Bhd / Nur Ayuni Mohd 'Asri

This report describes the trainee's remarkable and eye-opening six-month industrial training at IKOBANA Sdn. Bhd. This company assisted trainees in preparation for the real world of work by assigning tasks and responsibilities that will be described in greater detail later in this report. This report will begin with an updated student profile, followed by the company profile, which will describe the company's name, logo, location, and background. The company profile will also include information on the company's mission and vision, organizational chart, and products or services. Before moving on to the SWOT analysis, the duration, roles, responsibilities, task, and assignment have all been thoroughly discussed throughout the training reflection. The SWOT analysis will begin with IKOBANA Sdn. Bhd.'s strengths include a strong business network and high-quality services. Moving on to the weaknesses, which include understaffing and a lack of in-house expertise, the opportunity includes utilizing an online distribution channel and gaining more exposure and followers on TikTok. The final portion of the SWOT analysis, threats, will go into detail about the industry's huge competition and increasing costs of materials. The report will come to an end with a conclusion.