BASF Asia Pacific Centre / Nur Aina Madihah Ali Sidek

The inception of the BASF Asia Pacific Service Centre's Kuala Lumpur branch occurred in the year 2005. Service Hub Kuala Lumpur offers a diverse range of expert and specialized services in multiple areas, including finance, controlling, human resources, real estate and facilities management, communications, environmental, health and safety, procurement, import-export order management, and information services. The services mentioned above are exclusively offered to the BASF companies and affiliated entities located within the Asia Pacific region These two geographical regions serve as the primary centers for supervising operational activities with in their respective areas, specifically the European Union and the Americas. The office is located at Menara TM, precisely situated on Jalan Pantai Bharu with in the Bangsar vicinity. The internship report encompassed comprehensive student profile accompanied by an up-to-date curriculum vitae. In this section, readers will find a succinct summary of the company's historical background, including its establishment, mission statement, vision statement, objectives, and an explanation of its organizational structure. This report presents a reflective analysis that provides a comprehensive overview of the student's six-month internship experience. Moreover, this study undertakes a thorough examination of BASF by employing a SWOT framework. I thoroughly scrutinized and pondered over this analysis under the guidance of my academic advisor. The main purpose of this report is to serve as an educational tool and a source of information for the myself. The contents of the document encompass a range of observations and recommendations.