Association between service quality and motivation to engage with sports facilities: a study among university students / Ellail Ain Mohd Aznan ... [et al.]

Mohd Aznan, Ellail Ain and Md Yusof, Mohd Khairulanwar and Mohd Kassim, Ahmad Fikri and Abu Bakar, Al Hafiz and Mohd Rosli, Norfaezah (2024) Association between service quality and motivation to engage with sports facilities: a study among university students / Ellail Ain Mohd Aznan ... [et al.]. Malaysian Journal of Sport Science and Recreation, 20 (1): 3. pp. 1-12. ISSN 1823-3198

Abstract

The concept of service quality embodies a service provider's adeptness in efficiently gratifying customers, thereby enhancing business performance. In contrast, motivation is an internal impetus stemming from needs, desires, or goals, propelling individuals towards desired objectives. This research aims to delve into the interconnection and repercussions of distinct service quality facets on the motivational drive of individuals utilizing sports facilities especially among university students. A total of 453 surveys were meticulously completed as part of this inquiry, utilizing item constructs derived from Parasuraman (1988) and Kodric et al. (2013). The findings underscore a noteworthy and positively moderate correlation between the components of service quality and the motivation level of users in their sports facility engagement (r =.793**, p <0.001). This study offers a fresh vantage point, shedding light on the singular impact of service quality on sports facility utilization.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohd Aznan, Ellail Ain
ellailain@uitm.edu.my
Md Yusof, Mohd Khairulanwar
UNSPECIFIED
Mohd Kassim, Ahmad Fikri
ahmadfikri@uitm.edu.my
Abu Bakar, Al Hafiz
UNSPECIFIED
Mohd Rosli, Norfaezah
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > GV Recreation. Leisure > Sports facilities
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Sport Science and Recreation
Journal or Publication Title: Malaysian Journal of Sport Science and Recreation
UiTM Journal Collections: UiTM Journal > Malaysian Journal of Sport Science and Recreation (MJSSR)
ISSN: 1823-3198
Volume: 20
Number: 1
Page Range: pp. 1-12
Keywords: service quality, user’s motivation, sports facility
Date: March 2024
URI: https://ir.uitm.edu.my/id/eprint/93060
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