The lova’s / Nur Yasmin Syafiah Mohd Suhairi

This research focuses on the redesign of "The Lova's," a pavlova shop in Permatang Pauh, Penang, founded in 2018 by Muhammad Fathullah Fahmi Bin Abd Razak. The Lova's distinguishes itself by offering a delicious pavlova with a diverse range of unique flavors uncommon in the market. It specializes in a variety of pavlovas, with a notable emphasis on its signature product, the flavorful pavlova. "Freshly Baked with Love" emphasizes the homemade quality, premium fresh ingredients, and meticulous care put into the baking process. Due to the challenges in incorporating other flavors into the meringue, pavlova is traditionally vanilla-flavored and adorned with fruits. The Lova's pavlova is distinguished by its commitment to creating flavored pavlovas in which the meringue is freshly baked and consumed on the same day to ensure an optimal taste experience. This dedication is reflected in The Lova's daily and fresh baking practices. The Lova's has introduced three new enticing flavors to meet rising demand: strawberry, chocolate, and pistachio. Each flavor is thoughtfully designed to appeal to people of all ages to cater to a diverse audience. Despite the brand's accessibility strengths, the initial logo and packaging design struggled to capture the public's attention. As a result, The Lova's brand will be elevated through a captivating logo and revamped packaging inspired by familial events, establishing a connection with the essence of elegance. Advertisements, television commercials, product items, websites, and stall designs are all proposed designs. The Lova's new branding establishes the company as a formidable contender in the dessert industry, ready to compete on a global scale. A supporting graphic element representing the distinct flavor profile of pavlova reinforces this transformation. This evolution blends elegance and innovation, with an emphasis on quality and universal appeal. As a result, the company has risen to prominence in the competitive dessert landscape, capturing the hearts and taste buds of a global audience.