Abstract
The purpose of this study is to provide new animation and a rebranding design for Wan Animation Studio, founded in Terengganu, Malaysia, by Muhammad Ridzuan Bin Ahmad. The studio has prospered in the 2D animated content market by showcasing the colorful fabric of Malaysian culture. The animation studio opened for business on January 30, 2016. This entails a well-balanced blend of straightforward but captivating artistic expression and humorous narratives, building a devoted following via the 'Wan Animation YouTube channel. Taking note of the studio's singular concentration on the Malaysian way of life, a calculated move is made to broaden into daring 2D animated films. The goal is to draw in new viewers while maintaining the interest of the current audience. But there's a problem with the lack of marketing initiatives to increase the channel's audience.There is a comprehensive strategy to solving this problem. Developing a fresh animation style acts as a guide for viewers to learn about the emerging adventure genre. In addition, building a website can provide an immersive experience by exploring character design, animation techniques, workflow, and narrative specifics. Furthermore, Wan Animation Studio's characters are undergoing a visual makeover that will increase their attractiveness. The marketing strategy includes eye-catching posters, print advertisements, and carefully chosen teasers or trailers that reveal the studio's most recent production. In my opinion, this all-encompassing approach aims not merely at rebranding but at orchestrating a revival of Wan Animation Studio's essence. By seamlessly bridging the gap between the captivating world of 2D animated adventures and the well-established fabric of Malaysian lifestyle content, this strategy aspires to redefine and revitalize the very identity of Wan Animation Studio, ensuring its enduring relevance and resonance in the ever-evolving landscape of animated content creation.
Metadata
Item Type: | Book Section |
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Creators: | Creators Email / ID Num. Abdul Mutalib, Muhammad Hakim 2021602006@student.uitm.edu.my |
Contributors: | Contribution Name Email / ID Num. Advisor Husin, Mohd Syazrul Hafizi syazrul529@uitm.edu.my Advisor Suroya, Suhaiza Hanim suhaiza733@uitm.edu.my Advisor Subri, Shafilla shafilla@uitm.edu.my |
Subjects: | N Fine Arts > NC Drawing. Design. IIlustration N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials |
Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design |
Page Range: | p. 117 |
Keywords: | Graphic, digital media, animation |
Date: | 2024 |
URI: | https://ir.uitm.edu.my/id/eprint/92955 |