Bujang escape / Manarina Mat Saad

Mat Saad, Manarina (2024) Bujang escape / Manarina Mat Saad. In: MINDAREKA CCA 2024 : Visual Abstract Book. College of Creative Arts, Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, p. 107. ISBN 9789672948254


Wan Animation, an animation studio founded in 2016 by Muhammad Ridzuan Bin Ahmad, is the focus of this project as it undergoes a transformation. Known for its YouTube animations on local and daily life, the studio, situated at 140B Jalan Masjid Raja, Chendering, Terengganu, Malaysia, lacks textual content and a distinct logo, relying solely on characters. To enhance its appeal, Wan Animation seeks to create a new logo for a fresh narrative. Recognizing the current monotony and the absence of animated films in its portfolio, the proposal advocates for the introduction of a new adventure genre.This entails the creation of a novel animated film named "Bujang Escape," recounting the adventure in Lembah Bujang, Kedah, Malaysia. The logo design for Bujang Escape integrates elements like a compass, leaves, an adventurer's hat, and cracks in the word "Bujang," aligning with the adventurous theme. The slogan, "The Untold Story of Lembah Bujang," accentuates the undisclosed narratives in Lembah Bujang. Encompassing three locations within Lembah Bujang—temples, the ancient kingdom of Kedah, and the waterfall wall—the animation unfolds three distinct stories, introducing characters Andy, Yazmin, and Oyen, along with the antagonist Egos. Targeting a diverse audience of teenagers, adults, males, and females, Bujang Escape focuses on creating engaging animations and logos. Embracing a natural design concept popular on Pinterest, the rebrand positions Bujang Escape as a formidable player in the animation market. In summary, the abstract narrative of Bujang Escape aims to share the untold stories and history of Lembah Bujang, captivating the interest of the community, particularly the youth, through diverse mediums such as advertisements, TV ads, applications, and websites.


Item Type: Book Section
Email / ID Num.
Mat Saad, Manarina
Email / ID Num.
Subri, Shafilla
Mohd Khalis, Faryna
Suroya, Suhaiza Hanim
Subjects: N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Page Range: p. 107
Keywords: Graphic, digital media, animation studio
Date: 2024
URI: https://ir.uitm.edu.my/id/eprint/92915
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