Factors that influence customer's satisfaction on Islamic insurance / Nur Amalina Aqilah Razali

Islamic insurance or known as takaful are important for every people, especially for Muslim people. As we know, Islamic insurance products are the only one insurance products does not contain any prohibited element in Islam. Hence most of the Muslim people demand on Islamic insurance to maintain and ensure personal and family stability and have adequate protection in the future. Thus, Islamic insurance business takes a big role to provide a better Islamic insurance. In order to provide a better improvement on Islamic insurance products and ensure the customer satisfaction with the islamic insurance products, this paper conducted to investigate what are the most factor that influences customer's satisfaction on Islamic insurance. It also to find out the relationship of independent variable which are quality service, the role of agent and image and reputation towards influencing customer's satisfaction on Islamic insurance. This study distributed a questionare survey, a total of 100 questionnaires were collected back from the respondent in area Kuala Lumpur and Klang Valley through cluster clamping. The finding based on regression analysis displayed that role of agent have significant to this study and this variable is the most dominant factor influence customer's satisfaction.