VCM770: Idea, Image and Print / College of Creative Arts

This course encompasses critical and creative studies in design thinking and development. Thus in order to qualify the aims and objective of this course, candidates are required to perform a series of design research assignments through specific disciplines such as print, photography and graphic design. Throughout their learning process candidates will need to apply critical project management and planning methods in the generation of ideas as relevant visual communication solutions for either products or services of their choices, encompassing typography design, advertising, corporate branding, creative illustration, packaging design, animation and interactive multimedia. Development of ideas and concepts will be continuously discussed during critique sessions, presentation of research documents and visual sketches. Topics of issues in the discussion or critique will be on the materials related to visual communication design of both either print or electronic media.