Cendol hitam manis / Nathrah Zulkefli

"Cendol dan Kopi." founded by Encik Anas in 2022 and situated in Pagoh, Johor, is a unique establishment offering a delightful fusion of cendol and various coffee beverages. Despite its distinctive drink combinations, the business faced a significant challenge with its lack of a proper logo and stall design. To address this issue, I undertook a comprehensive solution, crafting a new and vibrant logo that captures the essence of the brand. Simultaneously, I designed an appealing stall and developed a cohesive brand identity. The incorporation of illustrations not only enhances the visual appeal but also establishes a consistent theme across various advertising mediums, including a series of ads and a compelling video commercial. This strategic rebranding initiative aims to attract a broader customer base by presenting a fresh and innovative concept for the product. The new visual elements and brand identity are expected to resonate with the target audience, contributing to increased brand recognition and customer engagement. Overall. the revitalized Cendol dan Kopi is poised to thrive in the market. offering a tantalizing blend of traditional and contemporary flavors that will undoubtedly captivate and draw in new customers.