Bubu and maya / Hajar Abdul Ghani

Abdul Ghani, Hajar (2024) Bubu and maya / Hajar Abdul Ghani. In: MINDAREKA CCA 2024 : Visual Abstract Book. College of Creative Arts, Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, p. 92. ISBN 9789672948254

Abstract

Bubu and Maya was started in 2021 as a small business from home and based in Kuala Lumpur, Malaysia. In 2021, it got underway. The target audience's psychographic is those who enjoy planting trees, while their demographic is older, adult women. It sells products mixed with batik cloth, but due to strong client demand, batik pots are given greater attention. They have high-quality clay pots made of red clay that are available. It can also provide plants with a balanced temperature. It has been brought to our attention that there is a problem with their logo, which does not show that they sell batik pots. Additionally, their website, packaging, and information on social media are all outdated. Another issue is the lack of an official store. It may negatively affect business since customers will know less about the goods. The project is updating the logo to a more appropriate version that combines an eye-catching colour scheme with a combination logo type. Additionally, include a description and an image of the product. To increase safety, a box was employed in the packaging. The website has switched to a UX design strategy, which focuses on creating a visually appealing and user-friendly product experience. Additionally, the ad series uses movement to correspond with the product's motto, "Bloom plant with Style." Additionally, it was promoted via a variety of platforms, including social media posts, subway ads, and billboards. Adding goods to draw in more customers. This action will have a beneficial effect on increasing business success.

Metadata

Item Type: Book Section
Creators:
Creators
Email / ID Num.
Abdul Ghani, Hajar
2021622896@student.uitm.edu.my
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Adnan, Nurul Atikah
nurulatikah@uitm.edu.my
Advisor
Ismail, Abdullah Kula
abdul694@uitm.edu.my
Advisor
Abdul Samat, Syafiq
syafiqsamat@uitm.edu.my
Advisor
Subri, Shafilla
shafilla@uitm.edu.my
Subjects: N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Page Range: p. 92
Keywords: Graphic, digital media, batik pot, high quality clay pot
Date: 2024
URI: https://ir.uitm.edu.my/id/eprint/92789
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