Burgetar / Radziatul Azariena Ridzaimi

This project explores the transformative journey of Mohd Faiz Bin Yousof’s burger business, Burgetar, which was founded in 2017. With an emphasis on its signature product, Burgetar, which is intended to draw customers with its Big Burger Concept, the company specializes in burger varieties. The logo incorporates a burger emblem with the brand’s identity in a very sophisticated way. “Pakat Tarik Ramai-Ramai”, the tagline, highlights premium ingredients, handmade quality, and reasonable costs, making it appealing to customers of all ages. Despite facing initial challenges in capturing public attention, Burgetar introduces three additional flavors Chicken Burger, Beef Burger, and Lamb Burger. The design approach aims to improve this by giving the company a more appealing logo, updated packaging that draws inspiration from aluminium foil, and a paper bag that incorporates supportive components. Adorning product items, websites, stall designs, TV commercials, and adverts, the proposed designs embrace the popular Big Burger notion in the community. This new identity, which was influenced by hands and burgers, puts Burgetar in a strong position within the culinary industry and prepares it to compete with other entrepreneurs. Finally, the story of Burgetar’s evolution emphasizes its dedication to quality, affordability, and universal appeal while fortifying ties between friends, family, and other individuals. It also positions the company as a major player in the competitive and diverse food market