A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar

Product positioning involves tailoring an e ntire m arketing program—including product attributes, image, and price, as well as packaging, distribution, and service—to best meet the needs of consumers within a particular market segment. The key to product positioning is understanding the dimensions consumers use to evaluate competing marketing programs and make purchase decisions. In this project paper, we are studying the private sector’s perceptions towards CMM and using the Reader Digest Trusted Brand Survey, the six core qualities is used to determine the level of preferences that HR Managers have in each attributes. The finding of the survey shows that CMM’s image as a professional training provider is recognized by the private sectors and can be trusted to deliver training programs for them. The findings also show that CMM have very close competition with its existing competitor and the most important factor that HR Managers consider as important when selecting training provider is the relevancy and quality of training programs for their organization. The finding also indicate that most HR Managers would attend or nominate their staff for training and this shows that CMM has good potential to penetrate the private sector’s market.