Kopiii / Anisha Nursyamimi Ramizan

Ramizan, Anisha Nursyamimi (2024) Kopiii / Anisha Nursyamimi Ramizan. In: MINDAREKA CCA 2024 : Visual Abstract Book. College of Creative Arts, Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, p. 87. ISBN 9789672948254

Abstract

Kopiii offered by Kopi Kuih emerges as a distinctive coffee experience founded by Encik Firdaus and located in Laguna, Sungai Petani, Kedah. Boasting three enticing flavors-Kopi latte, Mocha and Matchakop-the brand face a significant design gap with no dedicated website, relying solely on social media for promotion. In response, I crafted a comprehensive solution, introducing a captivating new logo that resonates with the essence of kopiii. This transformative journey extended to the digital realm, where I meticulously designed an alluring website to enhance the brand’s online presence. Simultaneously, a robust brand identity was developed to reinforce Kopiii’s distinct character. Employing a dynamic live-action approach ,this new brand image was seamlessly integrated a cross advertising merchandise, supporting marketing tools, and a compelling video commercial. The strategic fusion of visual appeal and cohesive brand narrative is poised to propel Kopiii in to the digital forefront, captivating a broader audience and attracting new customers. Through this holistic branding effort, Kopi Kuih’s Kopiii is primed to flourish with a fresh, innovative concept, securing its place as a go-to destination for coffee enthusiasts.

Metadata

Item Type: Book Section
Creators:
Creators
Email / ID Num.
Ramizan, Anisha Nursyamimi
2021429986@student.uitm.edu.my
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Adnan, Nurul Atikah
nurulatikah@uitm.edu.my
Advisor
Ismail, Abdullah Kula
abdul694@uitm.edu.my
Advisor
Abdul Samat, Syafiq
syafiqsamat@uitm.edu.my
Advisor
Subri, Shafilla
shafilla@uitm.edu.my
Subjects: N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Page Range: p. 87
Keywords: Coffee, media, digital
Date: 2024
URI: https://ir.uitm.edu.my/id/eprint/92670
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