Abstract
Kopiii offered by Kopi Kuih emerges as a distinctive coffee experience founded by Encik Firdaus and located in Laguna, Sungai Petani, Kedah. Boasting three enticing flavors-Kopi latte, Mocha and Matchakop-the brand face a significant design gap with no dedicated website, relying solely on social media for promotion. In response, I crafted a comprehensive solution, introducing a captivating new logo that resonates with the essence of kopiii. This transformative journey extended to the digital realm, where I meticulously designed an alluring website to enhance the brand’s online presence. Simultaneously, a robust brand identity was developed to reinforce Kopiii’s distinct character. Employing a dynamic live-action approach ,this new brand image was seamlessly integrated a cross advertising merchandise, supporting marketing tools, and a compelling video commercial. The strategic fusion of visual appeal and cohesive brand narrative is poised to propel Kopiii in to the digital forefront, captivating a broader audience and attracting new customers. Through this holistic branding effort, Kopi Kuih’s Kopiii is primed to flourish with a fresh, innovative concept, securing its place as a go-to destination for coffee enthusiasts.
Metadata
Item Type: | Book Section |
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Creators: | Creators Email / ID Num. Ramizan, Anisha Nursyamimi 2021429986@student.uitm.edu.my |
Contributors: | Contribution Name Email / ID Num. Advisor Adnan, Nurul Atikah nurulatikah@uitm.edu.my Advisor Ismail, Abdullah Kula abdul694@uitm.edu.my Advisor Abdul Samat, Syafiq syafiqsamat@uitm.edu.my Advisor Subri, Shafilla shafilla@uitm.edu.my |
Subjects: | N Fine Arts > NC Drawing. Design. IIlustration N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials |
Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design |
Page Range: | p. 87 |
Keywords: | Coffee, media, digital |
Date: | 2024 |
URI: | https://ir.uitm.edu.my/id/eprint/92670 |