Abstract
The purpose of this research is to ascertain undergraduate student perceptions and expectations on services and facilities that provided by UiTM Sarawak. This research utilized the concept of the service-product bundle to design the survey questionnaire and then used SPSS to analyses the results to determine which aspects of the University’s services and facilities were the most important and the degree to which they satisfied the
students. Here the respondent were UiTM’s student itself from young age 20 to 30 years old, sharing their experience with the services and facilities provided by UiTM campus Sarawak. Descriptive analysis was used and ranking of services and facilities from importance and satisfaction perspective was analyzed. This allowed the researcher to determine aspects of the university’s service consider being high importance and degree
to which they satisfied the students. Besides that, this research also makes a significant contribution towards understanding students’ perceptions and expectations from UiTM campus Sarawak. Based on this, UiTM can direct efforts for improving their services and facilities quality. This study will give further insight to future researcher since this study conducted in Malaysia.
Metadata
Item Type: | Thesis (Degree) |
---|---|
Creators: | Creators Email / ID Num. Mahmud, Siti Mazuana 2012351237 |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research |
Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus |
Programme: | Faculty Of Business Management |
Keywords: | facilities, UiTM, Sarawak |
Date: | 2015 |
URI: | https://ir.uitm.edu.my/id/eprint/92402 |
Download
92402.pdf
Download (436kB)