A study on fundamental of success Malay entrepreneur in Johor Bahru, Johor

The purpose of this paper is to identify the fundamental for achieving entrepreneurial success. The indicators that have been used in this research are motivation, cultural environment, and self-leadership. Data were collected from 117 of the entrepreneurs using self-administered questionnaire and was distributed at around Johor Bahru, Johor. The multiple regression analysis was used to identify the fundamental of success Malay entrepreneurs. The results suggest that the motivation and self – leadership are positively significantly to the success of Malay entrepreneur. The result also shows the positive but not significant between cultural environment and success Malay entrepreneur. Means, the important fundamental for a successful entrepreneur are motivation and leadership. From the survey also shows that the main objective’s entrepreneur for the next five years which the higher objective is to increase the sale and the problem that often faced by entrepreneurs more to entrepreneur lack of capital. The limitations of the research are time and situational constraints as the data were collected around Johor Bahru, Johor.