CSC797: Web Economics / College of Computing, Informatics and Mathematics

This course gives a broad overview of issues and techniques in digital economy on the Web. It covers the economic aspects of handling digital goods for business activities such as production, consumption, marketing and services. Its primary focus is on the computational aspects of providing the Web platform that enables such business activities to be prepared, monitored and delivered to customers. Technical and social issues such as algorithm design, online auction, social media mining, user behaviour targeting, dynamic pricing will be discussed.