A survey on customers’ green attitude towards personal care products (PCPS) / Cecilia Tihong

Tihong, Cecilia (2012) A survey on customers’ green attitude towards personal care products (PCPS) / Cecilia Tihong. Degree thesis, Universiti Teknologi MARA Sarawak.

Abstract

This proposal is to study the customers’ attitude towards personal care products (PCPs). Malaysian is one of the earliest countries in the world that have taken a serious consideration regarding the environment by enhancing the Environment Quality Act way back in 1974. The government has also formed the Ministry of Energy, Green Technology and Water in order to cater the rising need and importance of green technology towards
sustainable advancement. This allegation of law will educated Malaysian to be more environmental friendly. Previous study show, customers cognitive and affective are different according to their value, lifestyle and etc (Akerlund, 2004).

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Tihong, Cecilia 2008250216
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus
Programme:	Bachelor of Business Administration (Honours) (Marketing)
Keywords:	green, attitude, care
Date:	2012
URI:	https://ir.uitm.edu.my/id/eprint/91805