COM732: Telecommunication media management / Faculty of Communication and Media Studies

This course is the study of the principles and practices of electronic media management. The course examines the breadth of the decision making processes involved in operations, personnel, finance, program content, sales, marketing and government regulations. The course provides students with an understanding of how electronic media firms operate within a complex social, political, and multicultural environment. The media are undergoing rapid and momentous changes in technology, regulation, distribution, and content. In this new global, digital, interactive, highly competitive and bottom-line-oriented media world, managers must lead with vision and integrity as they maintain the media as a public trust. Management and leadership of media organizations require dealing with unique challengers and complex problems associated with a regulated, creative-oriented and highly visible industry. It is for these reasons that this course goes beyond the traditional undergraduates’ management courses found in most business schools and focuses on issues unique to electronic media firms.