COM531: Scientific techniques in communication research / Faculty of Communication and Media Studies

This course is designed to introduce students to quantitative method in data analysis. Hence, students will be taught descriptive and inferential statistics, and testing hypotheses. Throughout the course students will be exposed to integrated concepts and ideas of statistics and its application in research and decision making, in various communication disciplines. Students will also be exposed to practical and fieldwork in communication research, such as data collection, data entry and data processing, data analysis, data interpretation, and reporting research finding. Students will also learn how to use SPSS software to process and analyse data.