UiTM, Faculty of Business Management
(2018)
CSM501: Marketing in customer service / Faculty of Business Management.
[Teaching Resource]
(Unpublished)
Official URL: https://aims.uitm.edu.my
Abstract
The course is introduced students to the field of services marketing, in response to the global transformation of economies to services. The course also emphasized the key concepts of marketing that are applied towards services, such as the marketing mixes, segmentation, and positioning. Apart from that, the knowledge on service delivery, productive capacity and service environments is useful to manage the link between the customer and the service firm.
Metadata
| Item Type: | Teaching Resource |
|---|---|
| Creators: | Creators Email / ID Num. UiTM, Faculty of Business Management UNSPECIFIED |
| Subjects: | L Education > LB Theory and practice of education > Curriculum L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus > Faculty of Business and Management Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Syllabus, academic, UiTM |
| Collections: | AIMS UiTM |
| Date: | 2018 |
| URI: | https://ir.uitm.edu.my/id/eprint/91578 |
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