CMP532: Planning for communication professionals / Faculty of Communication and Media Studies

This course offers students an understanding of integrated communication planning in the organisation. It acknowledges a trend toward a cross-functional approach to planning, which integrates public relations, integrated marketing communications and persuasive strategies. The stages of a project’s cycle will be examined: from diagnosis, through execution to monitoring and evaluation. The course will rely on extensive readings and analysis of concrete examples of communication planning in the real organisation. The students will be exposed to an analysis of the relationship between corporate, business, and communication planning. To better prepare the students, this course explores integrated planning processes and explains how to write various kinds of communication plan. This course also examines the theoretical foundations for communication planning, which include the psychology of audiences, source credibility, and persuasion theories.