COM362: Marketing communication / Faculty of Communication and Media Studies

The Principles of Marketing course is compulsory for all Communication and Media Studies students. This is an introductory course to marketing. Students will study the basic aspects and concepts, major approaches, and theories and practices of marketing. Students are also expected to develop and explain the proper product development process in marketing plan which offers a broad overview of the entire organization’s mission, objectives, strategy, and resource allocation at the end of course.