Abstract
Leadership Communication is designed to introduce students to leadership perspectives and the role that communication plays in effective leadership and management strategies. This course examines the need for strategic leadership as well as the relationship between creativity and innovation in the context of modern organisations. It will also explores communication variables involved when leaders attempt to influence members to achieve goals in organisation. Students will have an opportunity to examine and develop their own personal leadership styles and potentials through collaborative and experiential learning experiences. Through this course, students will expose to the relevant theories and models to examine the dynamic relationships between leadership, communication, technology, culture, conflict and other variables that influence the behaviour of organisations. Case studies and exercise will apply knowledge, suggest strategies and tactics for communication with key external and internal audiences and prepare students to lead organisation through change.
Metadata
Item Type: | Teaching Resource |
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Creators: | Creators Email / ID Num. UiTM, Faculty of Communication and Media Studies UNSPECIFIED |
Subjects: | L Education > LB Theory and practice of education > Curriculum L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
Keywords: | Syllabus, academic, UiTM |
Collections: | AIMS UiTM |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/91083 |