Developing the framework in visual anthropology photography: the Malay Mandailing ethnic in Kg Kerangai, Jelebu / Natasha Awra Alwi

Although the word "visual anthropology" is not unfamiliar, it is rarely utilized to honour a culture, particularly when it comes to conserving a culture's visual representation and when it lacks coherence in the fields and a visual concept. The main objective of this research is to use photography as a medium to empirically disclose the concept of visual anthropology in cultural photography. This study examines the importance of visual preservation in the Malay Mandailing culture in Kg Kerangai, Jelebu, using photography as cultural signals, as well as the potential of visual anthropology and their sense of direction in the area. Furthermore, the study used multiple methods to complete the descriptive research process, including a structured interview and photography image analysis as primary data collection. A purposive sampling is used as a variant of non-probability sampling consist of a professional photographer, a Malay Mandailing people, and a historian. The findings of this study have a substantial impact on public understanding of the importance of cultural photographic preservation and the notion of visual anthropology, as well as any visual field relevant to this research, such as photography, visual culture, and many others. The informants concluded that photography is a significant medium for portraying a culture in today's world, and the 12 criteria for image elements of merit from the Professional Photographers of America (PPA) are required to support, improve, and produce a high-quality image. It is critical to recognize the value of cultural preservation, particularly when the culture is marginalized, as it is with the Malay Mandailing people in Kg Kerangai, Jelebu. Photographs will become more objective and meaningful in any visual and cultural field of study if they are based on a visual anthropology concept.