Understanding the needs and factors that influencing credit card usage: from perspectives of STIDC'S headquarters / Kalsom Yakup

Yakup, Kalsom (2010) Understanding the needs and factors that influencing credit card usage: from perspectives of STIDC'S headquarters / Kalsom Yakup. Degree thesis, Universiti Teknologi MARA, Sarawak.

Abstract

The purpose of this study was to investigate the factors that influence the use of credit cards among STI DC’s staffs in the Headquarters Office, Kuching. The types of purchase made using credit cards were also identified. The samples consisted of 120 credit cardholders from STIDC’s Headquarters’ staffs. The findings of the study revealed that 50 % of respondents indicated that sometimes they made purchase using credit card for their Living Expenses. In addition, 57.8 % agreed that it is necessary to have credit card with you when you travel.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Yakup, Kalsom
2007138981
Subjects: H Social Sciences > H Social Sciences (General) > Study and teaching. Research
H Social Sciences > HG Finance > Credit. Debt. Loans
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: credit cards, purchasing, need and factors, lifestyle
Date: 2010
URI: https://ir.uitm.edu.my/id/eprint/90977
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