ASM657: Innovative thinking strategies / Faculty of Business Management

This course provides the approaches to innovative thinking methodology by emphasizing on the ‘how-to’ and ‘know-how’. Using practical, pragmatic approaches and real time examples, this project-based course will allow students to engage in the design of innovations to serve their unique purposes. Students will learn to recognize weak signals about unarticulated needs and capture overlooked ideas. Students will also identify human centered problems to solve and begin as designers do by developing ideas, testing them for viability and bringing them to market.