Lasa, Rayis
(2003)
Exploring relationship marketing among pepper marketing board employees / Rayis Lasa.
[Student Project]
(Unpublished)
Abstract
The term Relationship Marketing was first introduced in the literature by Berry in a conference paper on service marketing (Berry 1983). In the context of industrial marketing the term relationships was used by Jackson (1985) in mid - 1980s. For every organization the good relationship among employees the factor help achieved the organization goals.
Metadata
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Lasa, Rayis 2001380791 |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research |
| Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus |
| Programme: | Faculty Of Business Management |
| Keywords: | relationship, pepper, employees |
| Date: | 2003 |
| URI: | https://ir.uitm.edu.my/id/eprint/90934 |
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