Sarawak Malay women entrepreneur’s experience in a multilayered cake business: qualitative study / Masyantie Mohamad

Sarawak Malay women entrepreneur’ have become very necessary players in the entrepreneurial field. These arise in Sarawak Malay women entrepreneurs specifically in cottage industries such as Multilayered Cakes. However, women entrepreneurs cannot free themselves from such obstacles. Hence, they become socially andfinancially independent by working or opening their own businesses for their benefit and wellbeing without real prospectsforfinancial independence. This research aims are to examine the entrepreneurial motivations; challenges faced and the framework with regards to start-up motivation and challenges by Sarawak Malay women. These research using qualitative study to understand the challenges and the motivational factor. The finding shows that the motivations that influence Malay women within Kuching, Sarawak areas to start and grow their business are involve personal motivation andfinancial motivation. Thus, the various challenges they faced both personally and in business itself during the various stages of business development are credit or capital access, lack of business knowledge, employment, land or premise access, increasing in prices, taxes and tariffs, and lack offinancial or operational management.