CMP651: Communication audit / Faculty of Communication and Media Studies

UiTM, Faculty of Communication and Media Studies (2022) CMP651: Communication audit / Faculty of Communication and Media Studies. [Teaching Resource] (Unpublished)

Official URL: https://aims.uitm.edu.my

Abstract

This course will equip the students with a detailed framework for assessing organizational communication processes and to provide diagnosis through a wide variety of methodologies in data gathering and analysis. The course explores a study of systematic and comprehensive examination of an organization’s communication system which will helps the organization to obtain feedback and information about the effectiveness of the organization’s communication practices. A student will be guided to planning, implementing and interpreting the results from communication audits. It will provide an experiential learning for learners while implementing simulation as a communication consultant through the audits cycles in a group project. The fieldwork will also help the students to understand the real-world applications in an organizational setting and be an impetus for lifelong learning.

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Item Type: Teaching Resource
Creators:
Creators
Email / ID Num.
UiTM, Faculty of Communication and Media Studies
UNSPECIFIED
Subjects: L Education > LB Theory and practice of education > Curriculum
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus
Keywords: Syllabus, academic, UiTM
Collections: AIMS UiTM
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/90781
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ID Number

90781

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