Abstract
This course will equip the students with a detailed framework for assessing organizational communication processes and to provide diagnosis through a wide variety of methodologies in data gathering and analysis. The course explores a study of systematic and comprehensive examination of an organization’s communication system which will helps the organization to obtain feedback and information about the effectiveness of the organization’s communication practices. A student will be guided to planning, implementing and interpreting the results from communication audits. It will provide an experiential learning for learners while implementing simulation as a communication consultant through the audits cycles in a group project. The fieldwork will also help the students to understand the real-world applications in an organizational setting and be an impetus for lifelong learning.
Metadata
Item Type: | Teaching Resource |
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Creators: | Creators Email / ID Num. UiTM, Faculty of Communication and Media Studies UNSPECIFIED |
Subjects: | L Education > LB Theory and practice of education > Curriculum L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
Keywords: | Syllabus, academic, UiTM |
Collections: | AIMS UiTM |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/90781 |