BRM681: Business research methodology / Faculty of Business Management

This is a course without grade and it carries 3 (three) credit hour units and considered as required attendance. It is both qualitative and quantitative in nature designed to enhance strategic, analytical, and inquisitive approach of applying knowledge acquired in other functional areas of the MBA curriculum. The emphasis therefore is on PROCESS without sacrificing contents though it may differ in vigorous treatment as data gathering and analysis. The focus will be on two types of methodology; (1) qualitative/quantitative and (2) case study.