BRO604: Broadcast creative project / Faculty of Communication and Media Studies

Broadcast creative project provide opportunity for students to demonstrate their theory-based skills, ability and professionalism in the production of various live or recording package at the broadcasting industry. Throughout the work-based attachment at the broadcasting industry, students will venture through the cycle of production pipeline from idea generation in pre-production, production, up to post-production. Students will be involved and assessed through real-time professional task-oriented and on-the-job training with the aim to advance their broadcasting role and capabilities in producing a variety of broadcasting programs. The responsibilities during pre-production involves the fundamentals of creative idea-generating process, brainstorming, site-surveying, research, writing, scheduling and client management in preparation for production. At the production stage, tasks involve applying directing skills, state-of-the-art of presenting (stand upper), interviewing skills and broadcast materials gathering during audio and visual recording, Additionally, the technical aspects in production involves ideas of video camera works, audio and visual composition, as well as aesthetic values. The involvement during post-production will test student’s application skills in working with the editing team using the latest editing techniques and technology in broadcast production.