Qudwah Technology Sdn Bhd / Nur Syazani Mohd Yazib

This Industrial Training Report is a thorough essence of my journey that I undertook as an intern within 24 weeks in Qudwah Technology Sdn Bhd. This report aims to show my industrial training process throughout this 24-week period which will include industrial experiences such as engaging with many people, adaptations to working in real industry, and knowledge also skills that gained related to work and personal development. Cik Muhammad Syafik Bin Maiyandri was my supervisor also team leader sales during my industrial training, which began on the 1st of March 2023 and ended on the 15th of August 2023. During this 24-week period, I am working as an intern for sales team under Customer Relationship Management (CRM) department that hold the responsibility to manage the marketing and sales strategies to our targeted customers for UstazlIstazah.Com programme. UstazUstazah.Com is developed and operated by Qudwah Technology Sdn Bhd. This report will also include some information about UstazUstazah.Com, Rekabina Al-Hamra and Kebun2U that also operated by Qudwah Technology Sdn Bhd regarding its history and activities that it has involved in. This Industrial Training Report consists of my profile, company’s profile, my training’s experience, the SWOT analysis, discussion, and recommendations, also conclusion. SWOT analysis will be used to evaluate the company’s competitive position which include its strength, weakness, opportunity, and threat. This report will overview my performance during my industrial training while observing the company by doing the SWOT analysis as well as to evaluate the performance of Qudwah Technology Sdn Bhd and give concreate recommendations for further improvement. The strengths that I have observed in Qudwah Technology Sdn Bhd are advanced technologies that company has as well as positive work environment and having well-known icon to enhance brand popularity. Not all business is working well due to lack of expertise employees, company’s location not strategic and complied to company policy as it is the weakness factors of Qudwah Technology Sdn Bhd. In addition, by having client that did not have marketing knowledge, having strong, loyal, and educated community also using E-payment system for easier payment are the opportunities factors for Qudwah Technology Sdn Bhd. Last, the threat factors would be similar services by competitors, speed of current marketing and clients end the contract.