Jacobs Douwe Egberts (JDE) Malaysia / Mohamad Aqemie Ismawi

This executive summary provides a concise overview of the findings and recommendations derived from conducting a SWOT analysis of Jacobs Douwe Egberts (JDE) during the internship. The purpose of this internship report was to analyze the internal strengths and weaknesses, as well as the external opportunities and threats, of JDE in order to gain insights into its current position and strategic outlook. The report presents a comprehensive assessment of the company's internal and external factors, along with recommendations for leveraging strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats. The SWOT analysis conducted during the internship has provided valuable insights into the internal strengths, weaknesses, as well as external opportunities and threats, of JDE. By capitalizing on strengths, addressing weaknesses, pursuing opportunities, and mitigating threats, the company can enhance its market position, drive growth, and foster long-term success. The findings and recommendations outlined in this report aim to guide JDE in formulating effective strategies and making informed decisions to achieve its organizational goals.