Bulan Bintang / Nur Syafawati Mohd Hashim

After two years of theoretical study, the internship course is the final course of study I have to complete as a Marketing student at the Faculty of Business Administration. This internship course serves as a hands-on training ground for students to get real-world knowledge and workplace abilities that help them take responsibility for completing tasks assigned by their employer and gain job experience. My unforgettable and insightful 6-months industrial training began at Bulan Bintang Setia Alam. Bulan Bintang is one of the well-known retail brands in Malaysia that sells traditional clothing with a simple design while keeping its distinctiveness and traditionalism, the company has now become one of the top Muslim modem brands in Malaysia, and it is continuing to grow swiftly without compromising its fundamental value of producing high-quality products. Their brand is known with Baju Melayu that comes in two different cuttings which are slim fit and tailored fit. In this report, I have assessed the internal and external factors that might affect this company by using the SWOT analysis. Based on the analysis that I have observed, I have given my best recommendation for each SWOT that I have listed in the diagram. This include how Bulan Bintang can sustain their strengths, what they need to do to overcome their weaknesses, how they can take advantage of the opportunities, and what they can do deal with the threats.