Abstract
Clickbait is a problem that exists throughout society. Due to the rising advancement, this clickbait problem has harmed numerous societies. This clickbait is used on multiple online platforms. For example, in social media and online news websites. In this study, our aim is to explore the effects of clickbait towards society. Besides, it is also to determine the factors of clickbait that happened in online platforms. The method of analysis we apply in this paper is qualitative, and we are scoping review of journal papers with a total of 10 articles published between 2019 and 2023. Most online platforms were used to interact with society by giving information but they misused clickbait when conveying information. When communicating information to the community, the usage of language and the incorrect style of writing might cause misunderstandings. The fact that clickbait is not just prevalent in Malaysia, but also in other countries.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Ahmad Azam, Ainur Aiesyah aaiesyah03@gmail.com Hasbullah, Nur Fatin Farissha fatinnur346@gmail.com Abdul Sookor, Nur Madina shukordina23@gmail.com Mohamad Hanafi, Wardina warrrdina.hanafi@gmail.com Hassan, Mohd Sufiean mohdsufiean@uitm.edu.my Ibrahim, Noor Afzaliza Nazira afzaliza@uitm.edu.my |
| Subjects: | H Social Sciences > HS Societies: secret, benevolent etc. |
| Divisions: | Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Communication and Media Studies |
| Journal or Publication Title: | e-Journal of Media and Society (e-JOMS) |
| UiTM Journal Collections: | UiTM Journal > e-Journal of Media and Society (eJOMS) |
| ISSN: | 2682-9193 |
| Volume: | 7 |
| Number: | 1 |
| Page Range: | pp. 97-117 |
| Keywords: | Social media; Clickbait; Society; Effect; Online news |
| Date: | January 2024 |
| URI: | https://ir.uitm.edu.my/id/eprint/90485 |
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