Factors that influence domestic tourists’ decision to visit nature-based tourism destinations in the northern region of Malaysia / Wan Sarah Shuhada Wan Shamshudi ... [et al.]

Wan Shamshudi, Wan Sarah Shuhada and Radzuan, Farah Nadiah and Faizal, Nur Faza Atiqa and Mohd Yazid, Siti Amalina and Md Yusof, Mohd Khairulanwar and Mohd Aznan, Ellail Ain (2024) Factors that influence domestic tourists’ decision to visit nature-based tourism destinations in the northern region of Malaysia / Wan Sarah Shuhada Wan Shamshudi ... [et al.]. Jurnal Intelek, 19 (1): 18. pp. 208-221. ISSN 2682-9223

Abstract

Nature-based tourism is a growing trend that drives sustainable options within the tourism industry. This study aimed to explore the factors that influence domestic tourists’ decision to visit nature-based tourism in relation of six independent variables: nature, escape, activities, novelty, nostalgia, and attractions. A survey through a questionnaire was distributed to domestic tourists who travel to nature-based destinations. The research used descriptive analysis to investigate the demographic visitors that visit nature-based destinations. Regression analysis was used to identify the most popular reason for choosing the factors. The results of this study provide information to industry players and academics on domestic tourists’ preferences in nature-based tourism.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Wan Shamshudi, Wan Sarah Shuhada
UNSPECIFIED
Radzuan, Farah Nadiah
UNSPECIFIED
Faizal, Nur Faza Atiqa
UNSPECIFIED
Mohd Yazid, Siti Amalina
UNSPECIFIED
Md Yusof, Mohd Khairulanwar
UNSPECIFIED
Mohd Aznan, Ellail Ain
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus
Journal or Publication Title: Jurnal Intelek
UiTM Journal Collections: UiTM Journal > Jurnal Intelek (JI)
ISSN: 2682-9223
Volume: 19
Number: 1
Page Range: pp. 208-221
Keywords: domestic tourists’ decision, nature-based destination, nature-based tourism
Collections: AIMS UiTM
Date: February 2024
URI: https://ir.uitm.edu.my/id/eprint/90365
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