Abstract
Nature-based tourism is a growing trend that drives sustainable options within the tourism industry. This study aimed to explore the factors that influence domestic tourists’ decision to visit nature-based tourism in relation of six independent variables: nature, escape, activities, novelty, nostalgia, and attractions. A survey through a questionnaire was distributed to domestic tourists who travel to nature-based destinations. The research used descriptive analysis to investigate the demographic visitors that visit nature-based destinations. Regression analysis was used to identify the most popular reason for choosing the factors. The results of this study provide information to industry players and academics on domestic tourists’ preferences in nature-based tourism.
Metadata
Item Type: | Article |
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Creators: | Creators Email / ID Num. Wan Shamshudi, Wan Sarah Shuhada UNSPECIFIED Radzuan, Farah Nadiah UNSPECIFIED Faizal, Nur Faza Atiqa UNSPECIFIED Mohd Yazid, Siti Amalina UNSPECIFIED Md Yusof, Mohd Khairulanwar UNSPECIFIED Mohd Aznan, Ellail Ain UNSPECIFIED |
Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism |
Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus |
Journal or Publication Title: | Jurnal Intelek |
UiTM Journal Collections: | UiTM Journal > Jurnal Intelek (JI) |
ISSN: | 2682-9223 |
Volume: | 19 |
Number: | 1 |
Page Range: | pp. 208-221 |
Keywords: | domestic tourists’ decision, nature-based destination, nature-based tourism |
Collections: | AIMS UiTM |
Date: | February 2024 |
URI: | https://ir.uitm.edu.my/id/eprint/90365 |