Heejab International Sdn Bhd / Nur Isma Syahmi Mohd Nor

During a six month of internship program at Heejab International Sdn Bhd, the trainee was assigned to be in the sales and marketing department where the trainee gained valuable real-world industry experience and exposure to other departments like operations, creative and customer service. The trainee gained valuable knowledge, skills and experience, particularly in understanding customer behaviour. Knowing customer preferences and needs is crucial in sales and marketing as it enables the trainee and sales team to tailor the approach and recommend to meet customer demands. In this report consist the trainee’s resume, company’s profile which include the company’s background, vision, mission, goals, organizational structure and product and service. In this report, the trainee need to identify and explain the SWOT analysis of the company where businesses and organizations utilize SWOT analysis as a crucial strategic tool to evaluate their internal strengths and weaknesses as well as external possibilities and threats. It gives an in-depth understanding of the company’s existing situation and assists in developing successful plans for the future.