A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan

Adenan, Noridah (2007) A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan. Degree thesis, Universiti Teknologi MARA Sarawak.

Abstract

The aim of this study is to identify the perspectives of UNIMAS's staffs on the criteria for purchasing airline tickets with respect to AirAsia and Malaysian Airline System (MAS). The study is also to determine the quality of the website provided by AirAsia and MAS and their impact towards customer satisfaction.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Adenan, Noridah 2002316386
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus
Programme:	Faculty Of Business Management
Keywords:	Airasia, Airline, UNIMAS
Date:	2007
URI:	https://ir.uitm.edu.my/id/eprint/90273