Direct Lending Sdn Bhd / Najihah Mohamed Rafee

This executive summary provides a concise overview of the internship report completed during 24 weeks of internship at Direct Lending Sdn. Bhd. The report highlights the key experiences, learning outcomes and a complete strategic SWOT analysis of the company gained during the internship period. The internship was conducted with the objective of gaining practical industry experience and applying academic knowledge in a real-world setting. Throughout the internship, a comprehensive understanding of administration and critical thinking was developed through active involvement in various tasks and collaborations with the team. The report outlines the major activities and responsibilities undertaken during the internship, including customer service, administration, and operation. These activities provided valuable insights into the day-to-day operations of the company and allowed for hands-on learning opportunities. Moreover, this report reflects on the skills and knowledge acquired during the internship which includes technical competencies, as well as transferrable skills such as teamwork, time management, and attention to detail along with notable achievements such as assisting the team to achieve department’s target and individual achievement of achieving 2 nd Runner Up position in the Business Idea Challenge. The internship provided a platform for personal and professional growth, fostering a deeper understanding of the industry and enhancing professional development. In addition, this report concluded with a tactical SWOT Analysis which enables me to gain a deeper understanding of Direct Lending strengths and weaknesses, helping them identify areas of expertise and areas that require improvement. By assessing opportunities and threats, I have aligned their goals and actions to maximize potential opportunities and proactively lessen potential threats. Overall, the internship experience at Direct Lending Sdn. Bhd. was immensely beneficial in terms of practical learning, skill development, and professional networking. The report concludes with recommendations for further improvement and suggestions for potential areas of future collaboration or research based on the internship experience.