Analyzing the factors impacting ASNB Melaka competitiveness / Maisarah Hamzah

This executive summary provides an overview of the SWOT analysis conducted on ASNB Melaka, a prominent financial institution. In ASNB Melaka's analysis, I was able to identify the strengths, weaknesses, opportunities, and threats that the organization faced. These strengths pertained to a varied investment portfolio ad a concentration on long-term investments. On the other hand, there were weaknesses such as subpar customer service and ineffective communication with clients, as well as a lack of innovation and digital transformation. Expanding their digital presence and diversifying investment products offered new opportunities for ASNB Melaka. However, they also faced potential threats in the form of technological disruption and the potential for poor investment performance. The report offers strategic recommendations to ASNB Melaka, aiming to improve its competitive position, long-term growth in the financial industry, and customer satisfaction. These recommendations include enhancing customer education and engagement, implement transparent and comprehensive communication, increasing staffing levels, developing user-friendly interface, engaging with existing and potential investors, leverage technology for market insights, strengthen cybersecurity measures and regularly analyses performance.