A relationship key attributes toward decision to purchase a residential property: a case of Forest Height / Noor Sharina Mohd Nizam

This study aims to explicitly explore a relationship key attributes toward decision to purchase a residential property : A case of Forest Height. Nowadays, demand for house is increasing due to the increasing of price in the property market. Generally, a total 150 respondents participated in this study and they hail from one place which is Forest Height, Seremban. This study attempt to discover three attributes relationship toward buyer decision on purchasing property. This study has structured the respondent's demographic profiles into different categories such as gender, age, ethnicity, marital status and income level. This research was conducted by using secondary and primary data. All the secondary data was collected from many resources such as company website that include previous data analysis, information about the company, journal from others past research. Primary data had been collected through the questionnaire that has been distributed to the respondent. The result of this research indicates that buyers give the pricing attributes as the positive relationship in buying the residential property in the Forest Height.