A relationship key attributes toward decision to purchase a residential property: a case of Forest Height / Noor Sharina Mohd Nizam

Mohd Nizam, Noor Sharina (2017) A relationship key attributes toward decision to purchase a residential property: a case of Forest Height / Noor Sharina Mohd Nizam. [Student Project] (Unpublished)

Abstract

This study aims to explicitly explore a relationship key attributes toward decision to purchase a residential property : A case of Forest Height. Nowadays, demand for house is increasing due to the increasing of price in the property market. Generally, a total 150 respondents participated in this study and they hail from one place which is Forest Height, Seremban. This study attempt to discover three attributes relationship toward buyer decision on purchasing property. This study has structured the respondent's demographic profiles into different categories such as gender, age, ethnicity, marital status and income level. This research was conducted by using secondary and primary data. All the secondary data was collected from many resources such as company website that include previous data analysis, information about the company, journal from others past research. Primary data had been collected through the questionnaire that has been distributed to the respondent. The result of this research indicates that buyers give the pricing attributes as the positive relationship in buying the residential property in the Forest Height.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mohd Nizam, Noor Sharina
2014218414
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Ismail, Irwan
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Land use > Real estate business. Real property > Residential property. Residential real estate. Condominiums
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (HONS) Marketing
Keywords: Residential property
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/89735
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