Consumers right on ecommerce platform: a study at UiTM Kampus Bandaraya Melaka

Mohd Zaki, Muhammad Firdaus (2018) Consumers right on ecommerce platform: a study at UiTM Kampus Bandaraya Melaka. [Student Project]

Abstract

The purpose of this research is to investigate the level or percentage of awareness of consumer’s rights on eCommerce platform among Bachelor of Business Administration (International Business) students at UiTM Kampus Bandaraya Melaka. This research is quantitative research which the instrument for the data collection is the self-administered electronic questionnaires. The data collected at a percentage of 82% from the total of 170 respondents that act as sample size from the populations of 316 students. Conveniences sampling technique has been used as a sampling technique. The data collected then key in using Statistical Package for the Social Science (SPSS) Version 23 Software. Several analysis have been done by using the SPSS such as reliability analysis, frequency distribution, descriptive analysis, correlation analysis and multiple regression. Based on the result obtained, it was found that consumers behaviour among students can be the affected to awareness of consumers‟ right on eCommerce platform.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohd Zaki, Muhammad Firdaus 2015124921
Contributors:	Contribution Name Email / ID Num. Advisor Ibrahim, Khalilah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) International Business (BA246)
Keywords:	Awareness, Consumers right,I Ecommerce platform
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/89682