A study on factors that affecting customer satisfaction towards online shopping in Zalora Malaysia / Fatin Nadhira Darus

In these recent years, the rapid development of Internet has strongly impact to the worldwide. Many marketers all over the world are beginning to develop marketing activities through online to expand their businesses. Online businesses can be either Business to Consumer (B2C) or Business to Business (B2B). These online businesses include fashion online business. According to the latest news, ZALORA is now a leading online fashion destination and fastest growing online retailer in Southest Asia. ZALORNs in-house private label combined with a mix of international and local brands lends to a greater variety. Since Malaysia is one of the countries that ZALORA choose to expand, it is vital to online fashion retailer ZALORA Malaysia to identify what are the factors that affect customer satisfaction of online shopping in ZALORA Malaysia. The factors that affect customer satisfaction are product, price, website and delivery. The findings are important to online fashion retailer to improvise their brand name since there are variety online fashion retailers nowadays. The data collected will reveal which factors are affecting the most to customer satisfaction among Klang Valley's population.