Marketing strategy of UiTM fitness challenge / Muhamad Amir Aiman Mohd. Kharuddin and Danial Haikal Zulkefli

The highly anticipated UiITM Fitness Challenge, a unique event conducted on June 7th, 2023 at the state-of-the-art FSR Gymnasium, Seremban, saw a record-breaking turnout from eager students. The event, which was meticulously planned and executed, had an astounding response, with a total of 30 students stepping forward to take on the physical challenge. The venue's colourful environment was electric, with individuals displaying their tenacity, stamina, and passion for physical training. This incredible turnout highlighted students' increased enthusiasm and dedication to leading a healthy and active lifestyle. Among the interesting activities that were carried out were Push-ups, Burpees, Lunges and Plank. Every activity was carefully curated to push the limits of physical endurance and showcase the participants' strength and determination. The prize pool offered to the winners was RM220 and the fee was as low as RM10 per person.