Logistics management of Asma Cake House: a case study / Siti Fadillah Puakan

Kek Lapis (layered cake) Sarawak is a layered cake, traditionally served in Sarawak, Malaysia on special occasions. Sarawak layered cake is a signature product as a souvenir to visitors who come to Sarawak. Its unique taste and its colourful layered design feature. The demand of Sarawak layered cake is high especially during the festive Hari Raya season. This industry contributes almost RM3 million a year to entrepreneurs. The producers have exported their products to the Peninsular Malaysia, Singapore and Brunei as the demand is very encouraging in those places. The layered cake industry in Sarawak is centered almost entirely in Kuching in response to the One District One Industry Program. A total of 90 Sarawak layered cake entrepreneurs are recorded under the Bumiputera Entrepreneur Development Unit, Department of Sarawak Chief Minister in 2009. Asma Cake House is Bumiputera company which operates in the past five years and in base on by Mr. Abusenie B. Bujang Pit and couple, Mdm. Asmah Bt. Ibrahim Astar. Having two branches and a factory, now ACH stand pride with distinctive brand.