Logistics management of Asma Cake House: a case study / Siti Fadillah Puakan

Paukan, Siti Fadillah (2016) Logistics management of Asma Cake House: a case study / Siti Fadillah Puakan. [Student Project] (Submitted)

Abstract

Kek Lapis (layered cake) Sarawak is a layered cake, traditionally served in Sarawak, Malaysia on special occasions. Sarawak layered cake is a signature product as a souvenir to visitors who come to Sarawak. Its unique taste and its colourful layered design feature. The demand of Sarawak layered cake is high especially during the festive Hari Raya season. This industry contributes almost RM3 million a year to entrepreneurs. The producers have exported their products to the Peninsular Malaysia, Singapore and Brunei as the demand is very encouraging in those places. The layered cake industry in Sarawak is centered almost entirely in Kuching in response to the One District One Industry Program. A total of 90 Sarawak layered cake entrepreneurs are recorded under the Bumiputera Entrepreneur Development Unit, Department of Sarawak Chief Minister in 2009. Asma Cake House is Bumiputera company which operates in the past five years and in base on by Mr. Abusenie B. Bujang Pit and couple, Mdm. Asmah Bt. Ibrahim Astar. Having two branches and a factory, now ACH stand pride with distinctive brand.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Paukan, Siti Fadillah
2012727019
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > H Social Sciences (General) > Research
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: logistics, management, marketing, entrepreneurship
Date: June 2016
URI: https://ir.uitm.edu.my/id/eprint/89499
Edit Item
Edit Item

Download

[thumbnail of 89499.pdf] Text
89499.pdf

Download (541kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
On Shelf

ID Number

89499

Indexing

Statistic

Statistic details